Just posted on my new WordPress blog, http://bigmediasolutionsforsmallbusinesses.wordpress.com. The blog is about how small businesses can use social media to get word out, build an audience and ultimately drive sales. The post is about how grassroots consumers used Facebook and blogs to pretty much demand that Mattel produce a bald Barbie in support of pediatric cancer. And how Mattel then used Facebook to announce their response. A huge departure from the traditional press releases. The Kidstuffilove angle of the story? Can’t you see! – never before have consumers had such a voice. Not only to drive sales of particular products but to drive the production itself. Who doesn’t love that!?!
The Consumer has Spoken
American Cancer Society and tagged grassroots Facebook, Mattel, social media. Bookmark the permalink.