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The Consumer has Spoken

Just posted on my new WordPress blog, http://bigmediasolutionsforsmallbusinesses.wordpress.com.  The blog is about how small businesses can use social media to get word out, build an audience and ultimately drive sales.  The post is about how grassroots consumers used Facebook and blogs to pretty much demand that Mattel produce a bald Barbie in support of pediatric cancer.  And how Mattel then used Facebook to announce their response.  A huge departure from the traditional press releases.  The Kidstuffilove angle of the story?  Can’t you see! – never before have consumers had such a voice.  Not only to drive sales of particular products but to drive the production itself.  Who doesn’t love that!?!

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About connoisseur of kid stuff

mom of 1, soon to be 2 teenage daughters. wife to vegetarian artist husband. writer. reader. entrepreneur. passion for children's products and book industries, of which I have been a part in multiple capacities over the last fourteen years.

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