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Marshmallow Gun. Yep, I said Marshmallow Gun

The thing about toys is that just because a toy was hot five years ago, doesn’t mean it can’t be hot now too.  While it might get old in an adult’s head, the end-user for this type of product is constantly changing.  And because the end-user is changing, we’ve got new end-user parents as well. The being said, I honestly have no idea whether or not the Marshmallow Gun was ever hot.  All I know is that it was true love the first time I passed it in a tradeshow aisle.

It was just so fun!  What a great combo!  Marshmallows which only kids love but Ohhhh do they love them!!!  For parents, they conjure up images of hot chocolate after the cold, marshmallow treats on a special day – everything “G” rated and lovely.  And a gun!  Which we are supposed to be against but we know kids play with.  I worked at a preschool during my college days.  I witnessed firsthand how popsicle sticks, stick sticks, Barbie dolls and wooden blocks all transformed into guns in the hands of a four-year old boy.  Banning gun play is a loosing battle for sure.  (Hey, maybe I will get some comments on this blog post now that I have said something controversal.  I hope you heard me!  Banning gun play doesn’t work!  Please comment!)

The Marshmallow Gun is a brilliant paradoxical combination of two treasured childhood passions – sugar and shooting things!  I called the owner of the stores for which I was buying, crossing my fingers that she didn’t have a moral opposition to the gun toy.  I explained what it was, that it was going to be great, but yes, it did shoot and was called a gun.  I got the greenlight!

After the first order arrived the staff kind of raised an eyebrow.  Not they didn’t love it (they all wanted one!) but because we were a children’s bookstore.  Really?  REALLY!  I said.  I could not have predicted what a great consistent item they were going to be for us.  People came to our store specifically because they had heard of these marshmallow guns.  Incase you didn’t know, that is a retailer’s dream – a product that introduces you to a whole new group of customers.  They bought them as gifts for their kid’s friends. They bought 4 at a time because their college kids were coming home and they wanted them for some family fun.  They bought it because it was a Marshmallow Gun and really, who doesn’t want to own a Marshmallow Gun?  We were constantly reordering and expanding the line!

Does my family own one?  Of course!  Favorite past time – trying to shoot the marshmallow as high as possible.  Extra points for landing it on the roof (I am pretty sure the crows like them too.)

A couple of tips – 1) yes, they have them at Target – but really, support your local independents who are smart enough to carry them (check out the 3/50 Project to see why this is so important!).  Too many independents are disappearing these days!  And 2) quality of marshmallow does matter – the cheap ones that are already stuck together in the bag at the store – are going to be a problem.  Use the ones that have lots of powdered sugar on the outside (can even roll in powdered sugar again, before you load it up).

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About connoisseur of kid stuff

mom of 1, soon to be 2 teenage daughters. wife to vegetarian artist husband. writer. reader. entrepreneur. passion for children's products and book industries, of which I have been a part in multiple capacities over the last fourteen years.

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